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Is it time we got over our brunch addiction?


“It’s over. I’m through with brunch.”

David Shaftel opened his op-ed, Brunch is for Jerks, for the New York Times in 2014 by clearly stating his view on Australia’s most popular meal. He wasn’t the first to knock it, either. Julian Casablancas, the lead singer of The Strokes, really kicked it all off when he told GQ, “I don’t know how many, like, white people having brunch I can deal with on a Saturday afternoon”.

But not everyone lives in NYC. Cara Waters from The Guardian pointed out that Australia kind of missed the memo.

So – have we actually gone too far with brunch? Is it really just the exclusive pastime of jerks and middle-class white folk?

Some history, first of all…

Guy Beringer is the man charged with initially inventing “brunch”. Beringer – your classic, 1895 literary type – coined the term in a revolutionary article, “Brunch: a plea”, published in the now-defunct Hunter’s Weekly.

Basically, he wanted to get smashed (not smashed avo) every Saturday, and as a result, he wanted to have his Sunday morning feed a bit later than your average joe. He also wanted that feed to be a boozy affair – gotta try that hair of the dog, right?

But is this really how it works, these days?

Well, no. Brunch is no longer exclusive to Sundays, for a start, and booze is far from a compulsory part of the affair. Instead, there’s an awful lot of super healthy people in Lululemon activewear, sipping on double shot turmeric lattes with three quarters of a dash of an equal, or Remedy Kombucha, while talking about how amazing the sunrise from the top of Dandenong’s 1000 steps was.

And we’ve kind of forgotten that brunch was meant to happen somewhere between 10am and 1pm. You can now have brunch for afternoon tea, dinner or a late-night snack if you really want to…

You’d be forgiven for asking if millenials even know how to poach an egg – which isn’t hard (especially with Wiltshire’s poachies).

It’s also apparently too hard to smash your own avo. The thing is, when you smash it at home, you can tailor it to your own preferences. Chilli flakes? Red onion? Feta cheese? Just put your chosen ingredients in a bowl and smash away!

When you pack it all together, it’s easy to think millennials would whinge a lot less about housing prices if they just gave up on brunch….

But then again…

Traditions change with the times, right? It’s not 1895 anymore, folks. Brunch needn’t just be about recovering from your hangover, though reminiscing and debriefing last night’s antics is always a bundle of fun.

Brunch can provide the perfect opportunity to spend some much needed time with your family or friends, and you don’t have to scrub up early after a big night out.

In terms of meals out, brunch is also the most cost-effective. If you leave out the alcohol, you should be good for $25 dollars, max, as opposed to a dinner out, where you end up splashing $50+ on food and bevs. It’s 2018 – do we really need alcohol to socialise? And are we not allowed to enjoy a meal out every now and again without a baby boomer losing their mind?

This article from Conde Nast’s Andrew Parks argues that Australians do brunch better. It’s about good food, and choices. Eat what you want, when you want, on any day. March to the beat of your own drum. Have beer with breakfast, and coffee with dinner.

So, the verdict…

Whether you like it or not, brunch is definitely not going anywhere in Australia. So, whether you like it boozy or with an extra shot, with smashed avo or just avo, there’s really only one question left: how do you want your eggs?


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