Our Fave Beauty Brands That Are Totally Aware it’s 2018
Okay, you caught us – we’re not totally schpick, suited-up investors, ready to harvest that sweet, sweet cash into the stock/share/wall street market, and we’re definitely blaming the fact that our key knowledge of this auspicious trading is thanks to movies with Leo and Christian Bale. So what do we invest in? Cold, hard, cosmetics, created by innovators/chemists/journos/total bosses who know what’s up, filled with natural and scientific ingredients to boot.
When it comes to our fave beauty brands, they need to tick three boxes before getting slathered all over our faces: socially aware ✓ , wholesome ingredients ✓, they work ✓. Here’s our top 4 to tick all three.
Josie Maran Cosmetics
Taken directly from the queen of argan’s mouth, “from source to shelf, we’re blazing a new trail to better beauty”. Josie Maran Cosmetics is firmly set on a path to transform the landscape of the beauty industry. So how are they doing it? They lead with “responsibly formulated ingredients, a positive social impact and superior innovation”.
The proof is in the pudding, developing super-luxe makeup and skincare that truly deserves a spot in your coveted beauty stash.
Milk Makeup not only looks cool as heck on your shelf, but whole heartedly believe in “clean, cool beauty”. Lucky for us, they’ve given us a lovely spiel to explain what this means so we didn’t have to.
What do we love so much about Milk? They prioritise quality ingredients, duty of care and brand inclusivity without compromising on cute packaging, exquisitely mod campaigns and totally bomb products that stand out from the crowd.
Our Milk must-haves include
You’re lying if you claim to have never had a trusty Burt’s Bees balm in your pocket/pencil case/purse/bag.
Often overlooked, this household brand makes waves in the natural beauty space, creating 100% natural beauty and skincare with super ingredients like royal jelly, daisy extract and Beeswax (duh). The best part? Literally everything they have ever created works a treat.
Our current faves
Notable mention of their efforts to #bringbackthebees. Don’t hate, pollinate!
Reigning gods of visual identity and insta feed goals, Aus-based nail polish brand Kester Black back up dreamy aesthetics with the most beautiful polish that’s “kind on you and kind on the planet”.
As “Australia’s most ethical beauty brand” (they said it!), Kester Black cocktails ethics and beauty in a breathtakingly fresh way, totally redefining the industry standard. Cruelty free ✓, palm oil free ✓ and vegan ✓